Nalzaro: ‘Poor image’ versus high-level campaign The road to Malacañang is long, expensive and exhausting. Becoming a presidential candidate is only the beginning of the election process. In persuading voters, candidates will use different campaign strategies like speeches, advertising in the mainstream media, jingles, colors, even negative campaign and now, social media. Some candidates employ “keyboard warriors” to man and boost their social media department especially now that mass gathering is prohibited because of the Covid-19 pandemic. Social media like Facebook, Twitter and others will play a vital role in this campaign. Because there are presidential aspirants who came from poor families during their younger days, struggled in order to survive and became successful in their field of endeavor, they would capitalize on their “miserable lives” during the campaign period. But will this “poor image” of candidates sell to the voters? Not anymore, said political analyst Froilan ...